At an August 22 media conference which generated an estimated 1.2 million impressions, RP Lindsey Thomson spoke passionately about the deadly consequences of limiting access to therapy. Thomson’s call to the Federal government to end this tax can be seen HERE.  The Tax Free Therapy Coalition’s Countdown clock to the 2025 (likely) election and need to change can be found HERE.

More than a million Canadians saw, heard or read about this issue following the media conference. The majority of coverage came from CTV television news outlets across Canada, including Vancouver, Winnipeg, Atlantic and Edmonton local news broadcasts (see image below). Coverage also came from online sources, blogs and radio. Known as “earned media” (as opposed to expensive paid advertisements), these impressions are highly valued and indicate how much interest there is nationally in this issue.

These media hits could not be better timed as Canada’s leaders headed to pre-Parliament cabinet and caucus meetings, readying themselves for the Sept 22nd opening of this Parliament. We hope September's house business will include Dr. Stephen Ellis’ Bill C-323: An Act to amend the Excise Tax Act (mental health services) completing its second reading in the House. As previously reported here, the NDP has pledged to support it.

Thank you to all advocates who have written, called, and visited their MPs to push for this important measure. Now is a great time to revisit this with your MP – please find an updated letter template HERE. Meanwhile, the Tax-Free Therapy Coalition continues to meet with important policy-makers and advocate for the end of this unfair tax.

Should you wish to join the Advocacy Committee, which meets next via Zoom on September 29th, please do not hesitate to contact us at: advocacy@psychotherapyontario.org

Rachel Fulford & Dr. Natasha Tuletta-Bowman, Co-Vice Chairs, OSRP Board of Directors, Co-Chairs, Advocacy Committee of the OSRP